Right now, our world is facing a challenge like no other. The novel coronavirus pandemic has significantly changed the way that we do things, with more people than ever working from home and social gatherings banned in many countries around the world. The economy has certainly taken a hit due to COVID-19’s impact on businesses; grocery stores are booming while restaurants and sports venues are closed down or like ghost towns. Shopping in clothing stores is a thing of the past. For business owners, this has meant putting more emphasis than ever into their online presence and digital marketing. If you run a business, you might have had to come up with inventive ways to move everything online and keep your customers interested while abiding by social distancing rules. Here are some digital marketing tips to keep in mind amidst the COVID-19 pandemic.
Connect With Your Customers:
Whether we’re sick or healthy, everybody is dealing with the impact that COVID-19 has had on our lives right now. Everybody is taking precautions and many people are working from home, home-schooling their kids, and missing out on visiting friends or family or engaging in social activities like going to the movies or out to eat. For business owners, this is the best time to be sensitive and empathetic to your customers. Engage with them on social media and try to help out where you can, rather than being overly salesy or pushy.
Update Your Online Presence:
With everybody staying home to curb the spread of COVID-19, there are more people browsing the web right now than there are driving on the roads or walking along the street. Search traffic has significantly increased since quarantine began and is expected to continue on this upward trajectory as more people look for things to do and items to purchase online. Anything online right now is going to be popular; it’s the best time to boost your online presence and make sure that you can be found. And, updating your website or improving SEO can easily be done remotely.
Reach Out to Other Businesses:
Right now isn’t the time for hard competition; even the grocery stores in many countries have put the competition behind them and are working out ways that they can help their customers together. When this is all over, your customers are going to remember you if you are the company that teamed together with other businesses to help them out. Many businesses today will be looking for new and improved ways to serve their customers during the pandemic, so if you’ve got something to offer, be sure to include this in your B2B marketing strategy.
Be Prepared for Going Back to Normal:
The work that you do today will affect results months into the future. And when the coronavirus outbreak starts to fade and normalcy returns, your business will need to be prepared for the changes. This is especially true when it comes to SEO; what you do with your campaign right now will continue affecting your organic traffic for months.
Right now, we’re in a situation that nobody was prepared for. For businesses, this means teaming up more, connecting with customers and making adjustments to the online experience.