Most people know once they have a site their main focus is to get searched and found. That is why improving rankings is a much sought-after service. One of the best ways to increase organic traffic and website rankings is link building. What is link building and how are link building services critical to your business is the topic of today’s article. Let’s start with a quick definition.
Link building part of a process to optimize your website. The goal is to have as many quality (hyper) links link back to your site. This improves rankings, traffic, and crawl of your entire site. Here are some great strategies that link building services use to increase rankings:
Tip #1: Create Great Content
Content rules multiple areas of SEO and link building is no exception. Making sure your content is interesting, unique, and of course high-quality is a must. Some great tips for creating content worth talking about and sharing are writing about relevant trends and using strong keywords.
Link building services will create this type of content for you ensuring each piece has the right balance of informative, interest, and relatability. All of these things together make for great content that people will want to talk about and share. The more shares you get, the better the links and attention.
Tip #2: Internal Link Building
Your link building services’ main goal is increasing your search engine rankings. To do this, they will use internal links which is an easy and free way to build links. Here are a few important factors for this process:
- Anchor text – this is a critical piece of info for search engine rankings. Make sure your anchor text always includes keywords or a keyword phrase that explicitly say what you do
- Link page quality – not all links are created equal so be wary of SEO companies that offer you 10,000 links in 24 hours. They could be using some black hat practices (sketchy). Instead, look for SEO agencies with a proven track record of using white hat, above-board techniques that get you high-quality from pages you can trust that boost ranking.
- Link pages with targeted anchor text – put these 2 together and you get a critical point in internal link building. The right pages and the right anchor text together will boost your rankings.
Tip #3: Tools of the Trade
Every great link building services will use trusted SEO tools to get the best keyword matches to increase organic traffic, conversions, and backlinks. All of these goals can be accomplished using great tools like Ahrefs.
Ahrefs is a great keyword tool that displays competing domains, relevant topics, and other important backlink information. This is a great tool to scope out your competition and find similar content that will help share and pass on your links to others.
Monitor Backlinks is another great and free tool that helps you check backlinks status, MozRank, Page and Domain Authority and more. All of this can be connected with your Google Analytics account.
These tools are very handy but if you are new to SEO, it’s a great idea to use link building services provided by an expert SEO team.
Takeaway
Getting great backlinks can seem overwhelming and time-consuming, but using these pro tips will help. Focus on making unique and compelling content readers want to read. Always look for high-quality internal links that will positively affect your rankings. Making sure anchor text is specific and keyword-rich will help your rankings as they improve searchability. Using tools like Ahrefs can help you find the best keywords and compare what your competitor’s sites are doing to boost rank. These tools are great free ways that you can see what competing sites offer so you can create backlinks with them for higher searchability for both of you. This can seem like a complicated process but it is well worth all of the hard effort.
