The level of competition to get a higher ranking in Google and receive organic traffic is fierce. It’s also difficult to know what the future holds and how to adjust or pivot.
Accordingly, here are some suggestions on how to improve the odds for your website and avoid setbacks to make the journey a little less volatile.
Ensure Necessary Policies and Notices are Present
It’s necessary to have the appropriate terms and conditions, privacy policy and cookie policy on a website. These provide information about how the website operates, what data is collected and how it is used. It also covers European privacy requirements like GDPR. There are also new privacy regulations in California and more coming too.
A cookie notification should be provided, which appears when you visit the website. Information like visitor counts shouldn’t be tracked in Europe until expressly given permission to do so, as per the GDPR.
Also, if making money through affiliate commissions, it’s necessary to provide some guidance near the affiliate link to satisfy FTC regulations. This makes it clear that clicking the link and subsequently making a purchase may provide a commission to the originating website.
Without providing the above information and warnings to site visitors, it’s possible that the search engines will avoid recommending the site (by ranking it highly) due to non-compliance. This applies to all websites; not just ones in Europe.
Navigating the World of Link Building
The world of link building is a confusing and difficult one. Unless a business follows the travails of the search engines and news relating to them, it’s impossible to appreciate how best practices change over time.
What was once risky is later completely outlawed and likely will result in a delisted website from Google. Also, even actions that were considered reasonable a year or more ago might have transformed into a link building practice that’s no longer advisable.
To avoid building the wrong kind of links and getting your site in trouble, it’s best to hire a company for SEO services like Snap Agency. They keep current with what links are best to get and crucially, those to avoid too. As a result, they have a track record of improving the rankings of many clients’ websites through judicious and smart link building practices.
Publish Content Regularly
Most websites, even e-commerce ones, usually benefit from publishing regular content. The reason is that Google likes to see frequent updates to the site to know it’s not dead. The contrast is a site that hasn’t been updated in half a year. Commonly, the owners begin to see a steady decline in search engine ranking positions and inbound traffic as a result.
By having a blog or other content publishing as a form of marketing, it allows your site to rank for related search terms. Even when you may not see content as a core activity or service, it’s an affordable way to bring in free traffic. It also demonstrates the knowledge of the team and gives the brand a voice.
When looking ahead to the future, it’s critical to ensure you have all your i’s dotted and t’s crossed. By missing out on something important, this can set your site back just as much as high-quality backlinks can advance it. The more at stake, the greater importance this has.
