If you have an online business, there is a good chance you really want to boost it. The better it does, the more money you take in. It is important for you to stand out, but also to find all the little ways to show off your platform and get your products out there. The hard part is that you might not be entirely certain how to do that.
How to Boost your Online Business?
Don’t worry too much. There is more than a few methods you can employ to boost your online business. Some of these will require a bit of investment, while others you can do without spending a dime. Here are ten tips to make it easier for customers to use your site as well as giving customers better purchase value.
Convenient Order Fulfilment:
Your first thing to remember is to add convenience to your deliveries. If you are running your business using Amazon, offer better shipping options using an Amazon FBA preparation service. You’d be surprised how many people would shop on the website that offers the most convenient delivery experience over which ones offer the lowest prices.
The use of honest advertising copy is important. Placing any unsubstantiated claims can not only give you a bad reputation but also get your entire business taken down due to false advertising in extreme cases. At the same time, make sure that the copy you offer is suited for the nature of your business. Don’t write material for a manufacturer of industrial equipment when what you do is re-sell kitchen appliances.
A sense of urgency is one of the most powerful tools in the salesman’s arsenal. Make people feel that they might not have another chance to buy your product, and they are more likely to do exactly that. You could do this with time-sensitive discounts or limited special offers. Provided you are honest about the nature of the offer and the terms are clear, have a go at it.
Limit Their Options
It might sound nonsensical. Why would you want to curtail the number of choices that you give your customer? The reason to do this is to avoid choice paralysis. It is a known problem that if you give someone too many options to choose from, they find themselves unable to make a choice. Structure your storefront to offer only a few choices that are relevant to what the customer wants.
Smooth the Checkout Process
Make the checkout as smooth and easy as you can. A difficult checkout process can discourage people because it makes them feel like you don’t want them to buy anything. Make the website easy to navigate. At the same time, work so that the backend code of the site lets people recover their shopping carts easily in the event of a crash or interruption. You don’t want to lose a sale just because the site broke down briefly.
Offer Payment Options
Don’t rely on just one payment method. Provide people with as many options as you can. Some people will want to pay with credit or debit, while others are more comfortable with Paypal. Whenever possible, let them pay however they are comfortable with. If you force them to pay in a method they don’t want to, you are not likely to see them again.
Product Photos With a Punch
Humans rely heavily on their sight. We like to see things, get more information by looking at something. So it pays to invest in not only great visual design but in product pictures. Invest in good photos of what you offer, and take them from multiple angles.
Clear Descriptions and Content
Assume that people don’t know a lot about your product. Most companies make the mistake of assuming that people know a lot about their products and tailor their copy to that mindset. The reality is that people don’t often know that much, so it can pay dividends if you have the copy written as if the reader only has a vague idea of what the product is and what it can do.
Give Stuff Away
Everyone loves free stuff, so look at what you offer. What can you give away for free? If you sell software, hand out free trials and make people pay for the full license instead. Other tactics include two-for-one deals, bundles that include a minor product with a more expensive one, and samplers. These can all boost your sales because people are more inclined to pay if they feel they can get more free stuff by doing so.
Tap the Mobile Market
Grow your sales by optimizing the mobile version of the website. The number of people that shop online from their phone is increasing. If you cannot get an app together, at least make the mobile version of the site easier to navigate. You don’t want to miss out on sales from people browsing on their phone, do you?
There you go. Ten small ways you can boost your business. Some are old methods, some are techniques adapted to the digital age. A few of these are harder to adopt than others but can pay dividends in increased conversions and sales.