With today’s advanced technology and the digital age that continues to rise, it’s important to have excellent digital marketing skills in this new world where you can find fresh and creative human talent in high demand. One of the important skills you need to develop is in content marketing.
After all, content marketing, it can have your website stay on top of search engine results pages and reach more Internet users. Plus, content marketing skills are a must in the digital marketing world, one that many website owners and companies look for.
But what are the specific skills you should learn when you want to be one of the best in content marketing? Whether you offer Sydney SEO services or own a website of any niche, here are skills you should build this 2021.
Content Marketing Skills You Need This 2021
There are many content marketing skills to hone if you want to garner success from your marketing efforts. To get started, here are the top 5 unexpected skills to start learning so you can get ahead of the competition:
Understand Brand Strategy
No one can get into any content marketing jobs unless they understand its mechanics and what’s under the hood. This is known as content strategy, an industry that just reached a decade old! However, its base foundations of techniques began centuries ago.
If you’re unfamiliar with how you can create effective brand strategies, these are the six cores to it:
- Underlying knowledge refers to knowing how you can define your content strategy and its parts
- Actionable knowledge is to knowing your audience and building the brand differentiation factor
- You need to know how to research, find, and put together efficient keywords
- You need to know how you can build your authority over time using a dedicated brand site
- You need to know how you can create the consistent and information-packed, optimized content
- Get a process and system so you can manage content excellently, such as a promotional strategy and editorial calendar. You also need to make sure you continue maintaining the system properly for everything to run smoothly.
These aren’t very light steps or cores to focus on and to be honest, they really aren’t However, when you are new to the industry and want to grow, it’s best to work hard, getting a good mentor, and investing in courses on building content strategies. You can learn a lot to grow and garner success.
Search Engine Optimization (SEO) is one of the keys to becoming visible by the billions of people who use search engines like Google daily. Here are just a few numbers that show why brands and marketers turn to SEO when working on their marketing strategy:
More than 90% of Australia traffic is from Google, from Google Images, Google Maps, and of course, Google Search.
SEO can drive up to 11 times as much traffic compared to organic social media posts
Up to 68% of online experiences start from the search engines
That is where inbound SEO content comes along, which is a win today. Amid the pandemic, Google search traffic went from 3.6 billion searches a day to a whopping 6 billion searches! Because of this, the number of people using Google to search for something has never been bigger
Honing your SEO skills will revolve around content as well, such as knowing how to write and optimize your content for search engines. You must maintain and update older posts, tracking your content, and using tools to ensure that your content is updated and optimized. This can give it a higher chance to appear on the top spot of search engine results pages!
Many companies who look for content marketers also want someone who understands SEO, which is why it’s important to build knowledge on it. You can do so by following SEO experts, taking courses, and continue learning as you go.
Understand Great Online Content
Of course, you need to identify what great online content is and how to write it! You won’t be able to get into the industry, or at least stay for long if you don’t sharpen your skills in content recognition.
Brands aren’t lenient in terms of content quality they expect the content marketing team to provide. This is why you need to learn how to create AND identify great content in various formats, such as:
- Case studies
- Lead magnets
- Meta content
- Product descriptions
- Social media posts
- Video scripts
All these formats are used in various content marketing campaigns, regardless of the industry they are in. You can build your content recognition skills in content agencies or investing in courses where one of the main subjects is content writing.
You Need to Learn How to Research Deeply
You can’t just source one statistic and leave it at that! You need to learn how you can find and analyze original studies and ensure that you don’t link out to anything outdated on your content. Find reputable and updated statistics and sources for content, which takes deeper research.
Why bother doing this for content you either build or manage? Because trust is an important buying factor, consumers prioritize before purchasing from a brand. With great studies, they will trust your content and be more inclined to purchase from you or follow your call to action.
The Skill to See Things Through
And finally, this trait is quite simple, known as tenacity. This is the ability to stick with anything that comes your way. Remember, content marketing is a commitment you must make for the long term, taking a lot of time and effort before you find success.
Don’t give up too soon and kill any campaign you have just yet! When you develop the skill to see things through and continue pushing forward, that is when you’ll find that your content campaign is working.
Wrapping It Up
With everything changing daily, one can maximize their digital marketing efforts through content marketing. This is one of the most effective methods to achieve marketing goals, provided that you have the skills to produce stellar content. Once you hone and continue mastering these skills, you’re well on your way to achieving more marketing goals!
Hopefully, you learned a lot regarding the content marketing skills you should have this 2021! Get started and learn more about SEO and the benefits of content marketing today.
Do you have questions or want to share your insights on content marketing and its future in the digital world? Share them in the comments section below, I appreciate all your comments!