With summer fast approaching, it’s time to think about how your business might need to change or adapt for this upcoming season. For some business, the only changes that need to be made are to kick on their air conditioning and find ways to keep other vital parts of their business cool. But for others, summer could mean either a lull in their business or a boom in business.
So to help with all of these situations, here are three ways to get your business ready for summer.
Brainstorm Summer Promotions
Whether you’re expecting things to pick up or slow down in the summer months, now’s a great time to begin thinking about your summer promotions.
According to Monica Zent, a contributor to Entrepreneur.com, summer promotions can be especially impactful for retail business. But regardless of this, if you can plan to offer a certain percentage off of your products or services, give an incentive for a referral, or otherwise encourage people to bring in some business, you could wind up having your best summer on record. Just make sure, however, that you create your promotions based on what your business actually needs during this time. Otherwise, you could be giving away a lot without getting what you really want in return.
Work To Keep Your Costs Low
If you live in a hot climate, you’re likely going to see a big increase in some of your overhead during the heat of the summer. Because of this, it’s wise to find other ways that you can keep costs low to make up for these larger utility bills.
To help with this, Rhonda Abrams, a contributor to USA Today, recommends that you look into things like hiring seasonal workers rather than offering consistent employment. You can and should also look at all of your other expenses and see if there are any areas where you’re spending more money than you need to in the summer months. Along with this, you could also strive to make steps to reduce your energy usage and save money in this way.
Consider Summer Staffing
For those with seasonal businesses, one of the first things you should do as you lead up to summer to consider changes to your summer staffing.
As was mentioned above, you could hire more seasonal staff for the summer. But in addition to this, Rieva Lesonsky, a contributor to Small Business Trends, shares that you’ll also need to be aware of those who might like to take time off in the summer for travel or relaxation. This might require some adjustment to your schedule, so try to find out this information as soon as you can.
If you want your business to be as ready as it possibly can be for the summer season, consider using the tips mentioned above to help you get there.